Pirooz Sarshar has been creating and developing hair, skincare and cosmetic brands for more than a dozen years. As an Entrepreneur, Producer, Creative Director, Conceptual Consultant, Platform Artist and Hairdresser, Mr. Sarshar is known for edgy and results oriented techniques. Mr. Sarshar has developed marketing campaigns and large scale events for some of the world's most established companies.

Most recently, Mr. Sarshar co- founded The Grooming Lounge, a premiere full- service men's grooming destination. Still in its infancy, The Grooming Lounge has already spawned dozens of imitators, while also garnering high praise from media outlets including GQ, USA Today, Playboy, New York Times, Washington Post, CNN, Fox News Network and NBC Television.

Prior to The Grooming Lounge, Mr. Sarshar co- founded Jungle Care, the first product line focusing on the previously untapped children's cosmetic market.

As a beauty industry expert, coach and instructor, Mr. Sarshar has headlined as an artist and educator in international tradeshows, conventions and academies in more than 43 states and 14 countries.